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Adobe Summit 2017

S4007 - How to Engage & Retain the Multichannel Customer in Regulated Industries

Session Speakers
Session Description

You’ve invested your marketing dollars in acquiring today’s connected customer but the buck does not stop here. To engage and retain these customers, with heightened expectations, organizations must continue to deliver seamless, contextually relevant experiences post-purchase as well. However, with compliance forms & documents involved at every step of the customer journey, regulated industries face unique challenges and opportunities to achieve this goal. Join us to learn how you can

  • Deliver seamless customer experiences for guided onboarding across devices and channels
  • Create up-sell and cross-sell opportunities by inserting personalized offers in periodic customer correspondence such as statements
  • Accelerate time to value by empowering business users to manage the multichannel customer experience

This session is for and Customer Experience Managers in Regulated Industries.

Additional Information
Customer Experience
Beginner
Digital Marketer, Content Manager, Mobile Marketer, Marketing Executive
Healthcare/Lifesciences, Government, Financial Services & Insurance
Session
1 hour