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Adobe Summit 2017

S4006 - Optimize your asset workflow using dynamic media

Session Speakers
Session Description

Most marketers think a centralized assets repository is all that’s needed for their digital presence. However, teams are also expected to deliver engaging content more frequently. Efficiently deploying engaging experiences to the right audience and across the right channels remains a challenge without a streamlined content delivery solution.

In this learning session, we’ll show you how to extend the power of your DAM using Dynamic Media (Scene 7) to:

  • Reduce workflow steps with master assets and image presets
  • Create rich interactive media elements using shoppable media
  • Simplify video transcoding and streamline delivery for all device types
  • Automate friendly URLs to maximize SEO

This session is for creative leaders, content managers, and digital marketers that interface with digital asset management.

Additional Information
Customer Experience
Beginner
Digital Marketer, Content Manager, Mobile Marketer, Marketing Executive
Healthcare/Lifesciences, Government, Financial Services & Insurance, Education
Session
1 hour