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Adobe Summit 2017

S4005 - The Enrollment Experience: A Marketing Imperative for Regulated Industries

Session Speakers
Session Description

You know your customers, your core message, and are delivering it via all the traditional channels. But is your enrollment experience keeping up? Whether signing up for a bank account or submitting a mortgage loan application, enrollment is the critical point where customers move from consideration to purchase. Delivering standout enrollment experiences in regulated industries increases customer conversion, accelerates digital sales and reduces operational costs. Yet all too often the enrollment experience is fragmented, inefficient, and organizations lack insight into improving these digital interactions. Join this session to learn how:

  • Omni-channel enrollment increases conversion from form discovery to submission to correspondence—across desktop, tablet, and mobile
  • Enabling automated digital workflows with compliant e-signatures increases processing efficiency and reduces turnaround time
  • Analytics power continuous enrollment improvements to drive online conversion and engagement

This session is for digital marketers and IT/Operations managers in regulated industries.

 

Additional Information
Customer Experience
Intermediate
Digital Marketer, Content Manager, Marketing Executive
Healthcare/Lifesciences, Government, Financial Services & Insurance, Education
Session
1 hour