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Adobe Summit 2017

S4003 - How to scale content creation via community participation

Session Speakers
Session Description

Making meaningful connections with your customers builds loyalty and confidence in your brand. Increasing engagement across your site and community means effectively encouraging communication and sharing of knowledge. Learn how to use Adobe Experience Manager and Adobe Marketing Cloud to achieve your community participation goals. 

 

We explore how to use the platform to:

  • Introduce gamification to identify and involve subject matter experts
  • Employ data intelligence to bubble up the most relevant and trending content
  • Optimize discovery of community content using SEO and search integration
  • Easily reuse and redeploy content created on your community across your digital channels

Additional Information
Customer Experience
General Audience
Digital Marketer, Content Manager, Mobile Marketer, Marketing Executive
High Tech, B2B
Session
1 hour