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Adobe Summit 2017

S4001 - Fluid Experiences:Re-usable experiences for any channel, screen, and device

Session Speakers
Session Description

Building great and consistent digital customer experience shouldn’t have to be the most painful marketing activity. It's really hard to start with a blank canvas and build everything into it. Marketers and brands need to provide structure to creativity that can scale across sites, organizations, brands and geographies. We've built AEM to deliver consistent customer experience across connected devices. In this session, you will learn:

  • Rich page authoring tools within AEM
  • Why you should build experience fragments
  • How to manage and use experience fragments to quickly build new pages
  • How to track creative assets via collections associated with content fragments 

This session is for creative pros, copy writers, producers, and journey managers responsible for building and scaling digital experiences.

Additional Information
Cross-channel Marketing
Intermediate
Social Marketer, Publisher, Digital Marketer, Content Manager, Campaign Manager, Mobile Marketer
High Tech, B2B
Session
1 hour