No
Yes
View More
View Less
Working...
Close
OK
Cancel
Confirm
System Message
Delete
Schedule
An unknown error has occurred and your request could not be completed. Please contact support.
Scheduled
Wait Listed
Personal Calendar
 
Conference Event
Meeting
Interest
There aren't any available sessions at this time.
Conflict Found
This session is already scheduled at another time. Would you like to...
Loading...
Please enter a maximum of {0} characters.
{0} remaining of {1} character maximum.
Please enter a maximum of {0} words.
{0} remaining of {1} word maximum.
must be 50 characters or less.
must be 40 characters or less.
Session Summary
We were unable to load the map image.
This has not yet been assigned to a map.
Search Catalog
Reply
Replies ()
Search
New Post
Microblog
Microblog Thread
Post Reply
Post
Your session timed out.
Adobe Summit 2017

S3991 - How to Convert Consumers to Customers Using UGC

Session Speakers
Session Description

User generated content is a tactical weapon to the modern marketer, it’s one of the most powerful content experiences that connects the consumer to your brand at every stage of the customer journey, from awareness, to engagement, conversion, retention and interaction. UGC drives emotional responses through direct 1-to-1 connections with the behaviors and insights that enable brand marketers to deliver the right message at the right time in the right place. In this session you will learn how to maximize content+technology frameworks to drive your brand’s lifetime consumer value.

 

This session is for content managers and digital marketers regardless of industry.

Additional Information
Customer Experience
General Audience
Social Marketer, Marketing Executive, Digital Marketer, Content Manager
n/a
Session
1 hour