Coca-Cola has numerous brands distributed across localized markets. How can a global brand scale its content creation while providing a personalized and authentic experience to their consumers in different regions? The answer is by leveraging its biggest fans. Lisa Rogers from Coca-Cola shares how to tap into user-generated content and deliver authentic digital experiences across channels. Discover the company's secrets for feeding its content ecosystem and delivering content-rich, personalized sites to over a hundred markets.
This session is for all content marketers regardless of industry.