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Adobe Summit 2017

S3990 - How Coca-Cola scales global marketing with user-generated content

Session Speakers
Session Description

Coca-Cola has numerous brands distributed across localized markets. How can a global brand scale its content creation while providing a personalized and authentic experience to their consumers in different regions? The answer is by leveraging its biggest fans. Lisa Rogers from Coca-Cola shares how to tap into user-generated content and deliver authentic digital experiences across channels. Discover the company's secrets for feeding its content ecosystem and delivering content-rich, personalized sites to over a hundred markets.

This session is for all content marketers regardless of industry.

Additional Information
Customer Experience
General Audience
Social Marketer, Digital Marketer, Content Manager
Consumer Goods
Session
1 hour