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Adobe Summit 2017

S3989 - Is your digital community experience built to deliver business objectives

Session Speakers
Session Description

Many companies want to engage customers in an online community hosted on their digital properties, but how do you know if it's delivering the desired business objectives and giving you insight to your business. Each customer interaction on your community, whether it’s a comment or a rating, gives you a sense of sentiment from individuals in your community. Learn ways to gain insight into your customer and community objectives using the power of Adobe Marketing Cloud. And then find the advocates and experts who are emerging across your community that can uphold your brand.

We look at:

  • Common metrics to measure the vibrancy of your community in the context of your digital properties 
  • How to quickly generate custom reports on engagement, like user views, views over time, ratings, engagement, and more 
  • Understanding how effectively knowledge is shared and leveraged across the community 

Additional Information
Customer Experience
General Audience
Social Marketer, Digital Marketer, Content Manager
High Tech, B2B
Session
1 hour