Many companies want to engage customers in an online community hosted on their digital properties, but how do you know if it's delivering the desired business objectives and giving you insight to your business. Each customer interaction on your community, whether it’s a comment or a rating, gives you a sense of sentiment from individuals in your community. Learn ways to gain insight into your customer and community objectives using the power of Adobe Marketing Cloud. And then find the advocates and experts who are emerging across your community that can uphold your brand.
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