Content fuels the success of your digital marketing across the customer journey. Yet in the world of content overload, quality trumps quantity. Understanding your competitive landscape is also important to know how you stack up and where the opportunities for improvement lie. Smart marketers are using search optimization and digital performance marketing to develop the right content for the best channels, improve the user experience, convert prospects and consumers at higher rates, and measure the impact to optimize cross-channel experiences.
In this session, learn how to:
This session is for content marketers and authors regardless of industry or previous SEO experience with Adobe Experience Manager.