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Adobe Summit 2017

S3986 - More gain, less pain: Optimize your content for a better customer journey

Session Speakers
Session Description

Content fuels the success of your digital marketing across the customer journey. Yet in the world of content overload, quality trumps quantity. Understanding your competitive landscape is also important to know how you stack up and where the opportunities for improvement lie. Smart marketers are using search optimization and digital performance marketing to develop the right content for the best channels, improve the user experience, convert prospects and consumers at higher rates, and measure the impact to optimize cross-channel experiences.

In this session, learn how to:

  • Create optimized and better-performing content for the best channels
  • Beat your competition at every stage of the customer journey
  • Measure your results and drive continuous improvement to get more from your budget and increase bottom-line impact

This session is for content marketers and authors regardless of industry or previous SEO experience with Adobe Experience Manager.

Additional Information
Customer Experience
Beginner
Digital Marketer, Content Manager, Mobile Marketer
n/a
Session
1 hour