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Adobe Summit 2017

S3982 - Digital transformation: Best practices to get it right

Session Speakers
Session Description

Successful transformation of a digital marketing strategy depends on thorough planning and smooth execution. However, change management in organizations is a process full of obstacles. Brands need to break down organizational silos, rethink internal processes, and build their teams around delivering engaging experiences. A brand's message must be consistent and personalized across all customer touchpoints.

Learn how to:

  • Transform a marketing organization when implementing new technology
  • Align teams during digital transformation
  • Choose which processes can help you reach your objectives

This session is for a general audience, regardless of industry focus.

Additional Information
Customer Experience
Beginner
Digital Marketer, Content Manager, Mobile Marketer, Marketing Executive
Healthcare/Lifesciences, Government
Session
1 hour