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Adobe Summit 2017

S3981 - One for all: Assemble, optimize, and measure engaging experiences at scale

Session Speakers
Session Description

Replatforming your digital marketing foundation and ensuring a successful transition can be a daunting task. Higher demand for personalization requires that digital experience assembly, measurement, and optimization happen in a seamless orchestration. Get tips on how to leverage the latest innovations of Adobe Marketing Cloud to assemble and optimize digital experiences.

 

This session showcases how Marketing Cloud can enable:

  • Creating amazing omnichannel experiences with Adobe Experience Manager reusable content and experience fragments
  • Measuring the impact of customer experiences with Adobe Analytics
  • OServing customers exactly what they came for with Adobe Target

This session is for a general audience regardless of industry.

Additional Information
Customer Experience
Beginner
Digital Marketer, Content Manager, Mobile Marketer, Marketing Executive
n/a
Session
1 hour