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Adobe Summit 2017

S3946 - DAM best practices: Metadata and taxonomy

Session Speakers
Session Description

Digital asset management (DAM) systems provide organizations with a single source of truth by consolidating asset storage efforts into one centralized repository. However, without structured and consistent metadata, the value DAM plummets because users can't search for and find the assets they need to do their jobs. Don't let inconsistent or incomplete metadata undercut your DAM.

 

Learn about:

  • Metadata, taxonomy, and search best practices from Adobe customers and experts
  • How investing in well-structured metadata can save time and get your assets to market quicker

This session is for creative leaders, content managers, and digital marketers that interface with digital asset management.

Additional Information
Customer Experience
Beginner
Digital Marketer, Content Manager, Marketing Executive
n/a
Session
1 hour