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Adobe Summit 2017

S3924 - Programmatic then and now: How the modern DSP fits in the marketing stack

Session Speakers
Session Description

Programmatic is not about the advertiser, the advertising platform, or the publisher. It's primarily about the busy consumer who is ready to pay attention if shown meaningful, engaging ad content. Programmatic ad buying has moved beyond automation to address how we can bolster the consumer experience.

In this session, we discuss:

  • Strengths of programmatic in delivering a good customer experience and the unique challenges it creates
  • Ways in which the traditional DSP is evolving
  • Pros and cons of managing all automated buying from one platform

This session is for a general audience, regardless of industry focus. ‚Äč

‚ÄčThis session is in collaboration with TubeMogul.

 

Additional Information
Programmatic Advertising
General Audience
Publisher, Digital Marketer, Campaign Manager, Marketing Executive
n/a
Session
1 hour