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Adobe Summit 2017

S3923 - Audience activation: Reach more of your customers

Session Speakers
Session Description

Having a large customer base is fantastic, but reaching them effectively across channels and devices can be challenging. Do you find that the match rates between your audiences and inventory sources are low? Are customers falling out of visibility because they jump across devices or clear their cookies? Learn how you can target your customers more effectively and efficiently, allowing you to reach a much larger audience and deliver them relevant and connected experiences.

Learn about:  

  • Why match rates vary across different technologies and inventory sources
  • How you can increase both match rates and cookie longevity
  • How to deliver targeted media campaigns across channels and devices, without breaking the bank
 

Additional Information
Programmatic Advertising
General Audience
Business Analyst, Digital Marketer, Digital Analyst, Campaign Manager, Mobile Marketer, Mobile Strategist, Marketing Executive
n/a
Session
1 hour