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Adobe Summit 2017

S3922 - Designing an integrated customer profile with Adobe Marketing Cloud

Session Speakers
Session Description

Is your company still struggling with fragmented technologies, legacy applications, channel proliferation, and data silos? Hear how leading organizations are establishing a single marketing view of the customer. Get the steps necessary to evolve marketing from a succession of impersonal outbound communications to a true cross-channel conversation with customers.

In this session, get:

  • Core concepts of the integrated customer profile, including data models, federated data access, ETL processes, and enrichment 
  • A checklist for success in building an integrated customer profile with Adobe Campaign 
  • Demonstration application of the Integrated Customer Profile throughout the customer journey

This session is for advanced-level digital marketers who are familiar with database marketing. 

Additional Information
Data-driven Marketing
Intermediate
Campaign Manager, Digital Marketer, Email Practicioner
B2B, High Tech
Session
1 hour