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Adobe Summit 2017

S3921 - Fighting the good fight: Email deliverability in 2017

Session Speakers
Session Description

You could create an eye-catching, relevant, and perfectly targeted email program, but none of that matters if the emails don't make it to the inbox. The email deliverability landscape is ever changing, and the inbox is a constantly moving target. Along with timeless best practices, email marketers need to ensure that they’re informed and up to date on changing policies, ISPs, and emerging threats. Join experts from Adobe Campaign as they discuss the latest in deliverability and how Adobe is prepared to be a best-in-class partner.

Learn about:

  • Today's deliverability best practices
  • How to set your program up for optimal success rates
  • Adobe’s unique approach to deliverability 

This session is for marketers of all levels who are responsible for their organization’s email program. 

Additional Information
Cross-channel Marketing
General Audience
Email Practicioner, Digital Marketer, Campaign Manager, Marketing Executive
n/a
Session
1 hour