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Adobe Summit 2017

S3918 - Mobile App vs. Mobile Web: Who wins the Scuffle on the Strip?

Session Speakers
Session Description

Mobile devices continue to dominate how customers spend their time. But do you know where and how customers are spending their time on your properties and assets? Are your customers on your mobile app? Your mobile website? Or both? Do you have a clear purpose and strategy for each? Understanding how these channels are similar and different is key to ensuring that your customers have a seamless experience.

This session gives you the following takeaways, including deciding who wins the Scuffle on the Strip!

  • Understand key use cases and strategies that are best suited for mobile apps and mobile web
  • Learn a framework to identify when building a Mobile app that makes sense for your business 
  • Identify the right blend of mobile app and mobile web to attract, retain, and engage users

Additional Information
Mobile Marketing
Intermediate
Business Analyst, Web Analyst, Digital Marketer, Digital Analyst, Mobile Marketer, Mobile Strategist
Retail
Session
1 hour