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Adobe Summit 2017

S3916 - Improve Your cross-channel marketing strategy with social content and data

Session Speakers
Session Description

Customers today expect personalized, highly engaging experiences across all touchpoints with your brand. The real-time nature of social means that marketers need to create, deliver, and optimize content at even greater scale across these channels to maximize engagement. But it’s challenging to achieve scale while also ensuring consistency of brand voice. Join us to discuss how you can increase scale, improve engagement, and deliver better customer experiences by building cross-channel strategies that incorporate social content and data.

Learn how to:

  • Collaborate across channels to plan social content
  • Use social data to improve cross-channel marketing strategies
  • Increase engagement with a mix of paid, owned, and earned content

 

Additional Information
Cross-channel Marketing
Intermediate
Social Marketer, Digital Analyst, Content Manager, Campaign Manager
n/a
Session
1 hour