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Adobe Summit 2017

S3913 - Advertising Insights Through Segmented Analytics

Session Speakers
Session Description

Struggling advertisers are overwhelmed with time-consuming manual processes and validation of scattered data sources. This limits budget accountability and channel growth. In contrast, successful advertisers establish a single source of truth and automate basic repetitive reports. This unites the analytics and advertising teams by making more time for advanced segmentation, scalable personalization, and reliable forecasting. Come learn how Adobe’s best advertising clients balance manual & automated approaches through freeform workspaces, shared segments, and ad customizers. We will show specific and actionable examples of ways Adobe’s integration between Analytics, Media Optimizer, and 3rd party partners can accelerate your advertising insights.

In this session, we cover:

  • How a single source of truth simplifies identification and targeting of valuable audience segments
  • How to refine campaigns and personalize creative based on the latest Adobe Analytics integrations and features
  • How to monitor and forecast performance to prove audience-focused advertising strategies are worthwhile

Additional Information
Data-driven Marketing
Intermediate
Business Analyst, Digital Marketer, Digital Analyst
n/a
Session
1 hour