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Adobe Summit 2017

S3912 - DCO: Programmatic's evolution from ads to experiences

Session Speakers
Session Description

Consumers are demanding more relevant ad experiences. Ad blockers are on the rise. Organic site traffic growth has stalled. Businesses must put the ad experience first to remain relevant. Dynamic creative optimization (DCO) has benefits for all verticals, delivering personalized experiences across the customer journey. 

In this session:

  • Learn about which industry trends are driving the need for better ad personalization
  • Discover dynamic creative tactics to meet advertising goals
  • Explore steps to get started with DCO and build out a program across the marketing funnel
  • Hear from MGM Resorts on how they are using dynamic creative and programmatic ad buying technology to deliver relevant ad experiences

 

Additional Information
Programmatic Advertising
General Audience
Digital Marketer, Campaign Manager, Mobile Marketer, Marketing Executive
n/a
Session
1 hour