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Adobe Summit 2017

S3910 - Evolving attribution: The role of Facebook in cross-channel ad measurement

Session Speakers
Session Description

According to eMarketer, measuring ROI on social remains a top struggle for marketers. Facebook has invested a lot in measurement and attribution over the years, and in turn, it has been rated to return the best yield among all social platforms. Yet marketers are still demanding better measurement as audiences continue to shift toward mobile, especially as they invest advertising dollars across fragmented media. Hear from industry leaders and experts on:

  • The trends in consumer behavior across devices
  • Facebook’s latest innovation on measurement and attribution that are tied to business outcomes
  • The role of Adobe and Facebook in cross-device attribution across channels, including customer insights

This session is for a general audience, regardless of industry focus.

Additional Information
Programmatic Advertising
General Audience
Social Marketer, Digital Marketer, Digital Analyst, Campaign Manager
n/a
Session
1 hour