According to eMarketer, measuring ROI on social remains a top struggle for marketers. Facebook has invested a lot in measurement and attribution over the years, and in turn, it has been rated to return the best yield among all social platforms. Yet marketers are still demanding better measurement as audiences continue to shift toward mobile, especially as they invest advertising dollars across fragmented media. Hear from industry leaders and experts on:
This session is for a general audience, regardless of industry focus.