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Adobe Summit 2017

S3908 - Six tips to enrich your customer data in Adobe Analytics

Session Speakers
Session Description

Brands today have more customer data than they know what to do with. Bringing that data together and making it accessible to your organization produces better data-driven decisions. What you might not know is that Adobe Analytics offer a multitude of capabilities and tools to enrich the data that you are already collecting. From data sources and customer attributes, to creative calculated metrics and segments, this session will enable you to go back to your office and impress everyone with your new discoveries.

Learn how to:

  • Automatically attribute all your inbound visitors to paid and organic marketing sources
  • Transform already-collected data into deeper insights
  • Enhance data collected online with offline metadata and events

This advanced session is for analysts and marketers who want to maximize their use of Adobe Analytics.

 

Additional Information
Data-driven Marketing
Advanced
Business Analyst, Web Analyst, Digital Analyst, Analytics Developer
n/a
Session
1 hour