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Adobe Summit 2017

S3907 - DMP 101: Data management platforms demystified

Session Speakers
Session Description

Whether you’re a seasoned marketer or a new college grad looking to build your digital marketing skillset, you’re required to understand the value of the software tools available to make an enterprise successful. If you’ve ever been too shy to raise your hand and ask, “What is a DMP?”, this is the session for you. We go back to basics but also dig deep into why data management platforms are the bridge to ad and marketing tech, how they help companies manage audience data, and share best practices from Adobe's DMP clients.

In this session, learn:

  • The difference between first-, second-, and third-party data
  • What a DMP does and doesn’t do and how it enables marketers to create a unified profile
  • Best practices for building a team to support DMPs
  • Five basic use cases for DMPs across any industry

Additional Information
Integrated Marketing Cloud, Programmatic Advertising, Data-driven Marketing
General Audience
Publisher, Email Practicioner, Digital Marketer, Digital Analyst, Campaign Manager, Mobile Marketer, Marketing Executive
Advertising/Publishing, Travel & Hospitality, Retail, Media & Entertainment, Healthcare/Lifesciences, Financial Services & Insurance, Consumer Goods, Consulting/Agency, Commerce
Session
1 hour