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Adobe Summit 2017

S3906 - Cross-Channel Activation with Adobe Audience Manager and Campaign

Session Speakers
Session Description

Activation of audience data becomes powerful with access to authenticated consumer data. But if you don't have an app or a login via your site, how do you connect with your most loyal consumers via email? Using anonymous consumer profiles organized in a data management platform (DMP) can enrich your cross-channel campaigns as well as enable you to power personalized experiences when users are not logged in to your brand's web or mobile properties. Discover the advantages in creating connections between your ESP, cross-channel campaigns, and DMP.

Key takeaways:

  • Understand the unified profile, whether anonymous or authenticated
  • Leverage profile data to create granular audience segments based on your Adobe Campaign data
  • Learn how the data in Adobe Audience Manager can power cross-channel campaigns

Additional Information
Cross-channel Marketing
Intermediate
Email Practicioner, DTM Developer, Campaign Manager, Marketing Executive
Travel & Hospitality, Retail, Consumer Goods
Session
1 hour