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Adobe Summit 2017

S3904 - Audience Manager & Adobe Analytics: Your data management power couple

Session Speakers
Session Description

With customer data stored across multiple marketing systems, such as ESP, CRM, DSP, and POS, silos develop in terms of marketing messages and team KPIs, ultimately compromising a consumer’s experience with your brand. But these additional marketing systems are not going away because each has its own advantages for powering and activating your brand. Rather, the focus needs to shift into organizing this treasure of first-party data at its core.

In this session, learn about:

  • Implementation – Build a foundation for a data-driven practice that is future proof
  • Customer acquisition – Find new customers based on your existing first-party data assets
  • Demonstration – Delve into 10 advanced tricks to get your data to market fast

Additional Information
Data-driven Marketing
Intermediate
Digital Marketer, DTM Developer, Campaign Manager, Analytics Developer
n/a
Session
1 hour