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Adobe Summit 2017

S3903 - Increasing content velocity through deeper insight & understanding

Session Speakers
Session Description

The key to increasing Content Velocity is the ability to more effectively create, manage and deliver content based on customer insights and understanding. There's a delicate balance between content and audience, but through better asset management and content insights you can achieve that balance and deliver customer experiences that are consistent, relevant and personalized. If you're a marketer who wants to leverage Adobe Analytics to better understand how your content is performing or an analyst who needs to understand how to use Adobe Experience Manager to gain better understanding of content performance, this session is for you!
 
In this session:
 
·        Learn how to leverage metrics and analysis to drive consensus within your company
·        Understand how to discover content insights to drive meaningful customer experiences
·        See how Adobe Analytics Essentials helps to drive meaningful insights with Adobe Experience Manager.

 

 

Additional Information
Customer Experience
Beginner
Web Analyst, Digital Analyst, Content Manager
n/a
Session
1 hour