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Adobe Summit 2017

S3902 - The Dynamic Duo: Adobe Campaign & Adobe Analytics for real-time remarketing

Session Speakers
Session Description

By combining Adobe Analytics with Adobe Campaign, marketers make the most of web and mobile analytics to accurately measure performance, automate responses to customers’ online behavior, interests and preferences, and deliver contextually relevant remarketing messages in real time.


In this session, learn about:

  • Best practices in combining digital analytics and cross-channel campaign management
  • Adobe Analytics and Adobe Campaign integration for real-time remarketing
  • Incorporating predictive analytics into cross-channel campaign management

 This session is for intermediate-level digital marketers who are familiar with web analytics and campaign management.

Additional Information
Data-driven Marketing
Intermediate
Business Analyst, Web Analyst, Digital Marketer, Digital Analyst, Campaign Manager, Mobile Marketer
n/a
Session
1 hour