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Adobe Summit 2017

S3901 - Using Analysis Workspace to tell powerful customer journey stories

Session Speakers
Session Description

Contrary to popular belief, data alone is not what drives change — stories do, especially when they are backed by data. In Analysis Workspace, Adobe has added powerful capabilities to help you tell stories that leave a lasting impression and inspire action. Discover how to use Analysis Workspace to create captivating visualizations and tell more compelling stories with your data. Tap into the art and science of storytelling to make your data presentations more persuasive.

In this session, learn how to:

  • Set the right foundation for your story
  • Bring life to your data through visuals that simplify your message
  • Connect your findings with insights and actions
  • Empower others to make data-driven decisions

This session is for analysts, marketers, or anyone who is interested in how to tell better stories with data.

 

Additional Information
Data-driven Marketing
Beginner
Business Analyst, Web Analyst, Digital Marketer, Digital Analyst, Mobile Marketer, Marketing Executive
Healthcare/Lifesciences, Government
Session
1 hour