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Adobe Summit 2017

L3882 - Drive mobile app acquisition and retention through Adobe Mobile Services

Session Speakers
Session Description

Practice using the Adobe Mobile SDK to create acquisition campaigns. Learn to target and acquire users who will install and find meaningful engagement in your mobile apps. Use a sample app to configure the SDK to run and track acquisition and engagement campaigns using Adobe acquisition links and deep links. 

Learn how to:

  • Build acquisition and engagement link campaigns with Adobe Mobile Services
  • Use acquisition, deep linking, and tracking techniques powered by Adobe Analytics
  • Measure and analyze the effectiveness of acquisition and post-download app marketing efforts from paid, owned, and earned media

Additional Information
Hands-on Labs, Mobile Marketing
Intermediate
Mobile Developer, Mobile Marketer, Mobile Strategist
n/a
Hands-On Lab
1h 30m