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Adobe Summit 2017

L3881 - Increase mobile app user engagement with messaging and location data

Session Speakers
Session Description

The average user has 33 apps on his or her device. Learn how to keep users engaged with your app and stand out above the rest. Get hands-on experience with a strategy that focuses on using both push notifications and in-app messages while leveraging a user's location data when relevant.

In this session:

  • Configure an app with push notification and in-app message functionality
  • Use Adobe Mobile Services to create and send push notifications and in-app messages, including local notifications, full screen messages, and alert messages
  • Implement location tracking, and use location triggers to send mobile messages

Additional Information
Mobile Marketing, Hands-on Labs
Intermediate
Mobile Marketer, Mobile Developer, Digital Marketer
n/a
Hands-On Lab
1h 30m