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Adobe Summit 2017

S3871 - Acquire and retain mobile app users with attribution and deep linking

Session Speakers
Session Description

Getting users to download your app is just the start. Adobe goes further by  helping you acquire – and retain – high-value app users. Our acquisition capability ties campaigns to user behavior over time to optimize strategies and in-app experiences for your most valued users.

Learn how to:

  • Use Adobe’s simplified workflow to track paid, owned, and earned media campaigns

  • Understand which campaigns are driving downloads, conversions, lifetime customer value, and revenue

  • Engage new and returning users with deep linking

Additional Information
Data-driven Marketing, Integrated Marketing Cloud, Mobile Marketing
Intermediate
Business Analyst, Digital Marketer, Digital Analyst, Campaign Manager, Mobile Developer, Analytics Developer, Mobile Marketer, Mobile Strategist
High Tech, B2B
Session
1 hour