No
Yes
View More
View Less
Working...
Close
OK
Cancel
Confirm
System Message
Delete
Schedule
An unknown error has occurred and your request could not be completed. Please contact support.
Scheduled
Wait Listed
Personal Calendar
 
Conference Event
Meeting
Interest
There aren't any available sessions at this time.
Conflict Found
This session is already scheduled at another time. Would you like to...
Loading...
Please enter a maximum of {0} characters.
{0} remaining of {1} character maximum.
Please enter a maximum of {0} words.
{0} remaining of {1} word maximum.
must be 50 characters or less.
must be 40 characters or less.
Session Summary
We were unable to load the map image.
This has not yet been assigned to a map.
Search Catalog
Reply
Replies ()
Search
New Post
Microblog
Microblog Thread
Post Reply
Post
Your session timed out.
Adobe Summit 2017

S3870 - App addiction: How to drive user engagement with mobile app messaging

Session Speakers
Session Description

Many apps are used only a few times after download. Mobile messaging, when done right, can reverse this trend by driving users to continually use your app. Adobe provides the tools to create and deliver powerful in-app and push messages.

Learn how to:

  • Use Adobe Analytics and the mobile core service to create, deliver, and optimize in-app and push messages for your audience segments

  • Use messaging to drive interaction and discovery while users are inside of your app

  • Drive traffic back into your app with relevant and targeted notifications

Additional Information
Integrated Marketing Cloud, Mobile Marketing
General Audience
Digital Marketer, Mobile Developer, Analytics Developer, Mobile Marketer, Mobile Strategist
n/a
Session
1 hour