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Adobe Summit 2017

S3868 - Data storytelling: Effectively conveying ideas to tough crowds

Session Speakers
Session Description

Having great insights doesn’t always guarantee that your recommendations will be acted on. Your audience often has cognitive bias and a lack of contextual information that can block good ideas from getting through. Don't let countless insights go to waste—rethink how you’re communicating the data by tapping into the art and science of storytelling to make your data presentations more persuasive, memorable, and actionable.
 
Learn about:

  • Storytelling psychology and how it can influence decision-making
  • Techniques for building personalized, compelling narratives from your data
  • Visualization tips that support and strengthen your key message and findings

This session is for analysts, data-driven marketers, and business executives who want to tell stories from their data to drive action and business value.

 

Additional Information
Data-driven Marketing
Beginner
Web Analyst, Digital Marketer, Digital Analyst, Marketing Executive
n/a
Session
1 hour