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Adobe Summit 2017

S3866 - Multiscreen TV advertising: Rethinking the way we transact and measure

Session Speakers
Session Description

The convergence of audience-based advertising across linear and digital TV represents a $94B market opportunity. In order to maximize ad value & efficacy across screens, we'll need a common approach to audience-based transactions that is enriched by data and viewer-level measurement. In this discussion, we address three core tenets that media buyers and media sellers must understand to achieve maximum ROI: Measurement, Identity and Reach.

Additional Information
Customer Experience
General Audience
Publisher, Digital Marketer, Digital Analyst, Content Manager, Campaign Manager, Mobile Marketer, Mobile Strategist, Marketing Executive
Media & Entertainment
Session
1 hour