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Adobe Summit 2017

S3865 - The era of personalized TV is here

Session Speakers
Session Description

Viewers have come to expect a personalized and holistic TV experience, whether they're watching in the living room or on their mobile phone. To meet this new standard, media companies must use data to deliver the right content at the right time. Hear how to increase viewer engagement and better monetize audiences with video recommendations, automated personalization, and A/B testing.

 

Additional Information
Customer Experience
Intermediate
Marketing Executive, Mobile Strategist, Mobile Developer, Content Manager, Developer, Digital Analyst, Digital Marketer, Publisher, Web Analyst
Media & Entertainment
Session
1 hour