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Adobe Summit 2017

S3864 - Becoming an experience business, a true story with AT&T

Session Speakers
Session Description

Adobe Marketing Cloud can help you become an experience business. That sounds awesome, but how? AT&T is re-engineering its organization and leveraging the full power of Marketing Cloud to delight it customers, achieve its business goals, and maybe even make the world a better place. Hear how AT&T laid the ground work for a digital transformation on its journey to becoming an experience business. Find out how you can do the same for your organization.

Learn how to:

  • Leverage technology to create the perfect customer experience
  • Choose the appropriate technology for the platform
  • Re-engineer your organization to become an experience-led business

Additional Information
Integrated Marketing Cloud
General Audience
Business Analyst, Social Marketer, Digital Marketer, Mobile Marketer, Marketing Executive
High Tech, Government, B2B
Session
1 hour