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Adobe Summit 2017

S3863 - Adobe Cloud Platform: The heart of Adobe Marketing Cloud

Session Speakers
Session Description

Everything starts with the Adobe Cloud Platform. Discover how the platform plays a role in the experience business, helping you identify, understand, and engage customers and deliver consistent, continuous, and compelling experiences that delight them at every turn. Find out exactly what we mean by platform, including what it is, where it’s heading, how you can get value now and in the future, and even how Adobe partners can get involved. Of course, we won’t just talk about it, but you’ll see it in action.

In this session, learn how:

  • Adobe’s data science framework dramatically improves the design and delivery of rich customer experiences
  • The platform increases the innovation and value of core services, powering up each solution in the Marketing Cloud
  • The Adobe Data platform lets you use all your data and supercharge it for maximum effect 

Additional Information
Integrated Marketing Cloud
General Audience
Digital Marketer
n/a
Session
1 hour