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Adobe Summit 2017

S3862 - Learn how Scripps Networks does people-based marketing with Device Co-op

Session Speakers
Session Description

Devices don’t buy products—people do. Unfortunately, many marketers launch programs that are only capable of marketing to devices, leading to inaccurate insights on which campaigns perform best and disjointed messaging to consumers.

Learn how Scripps Network is using Device Co-op to tackle these challenges and learn how to deliver:

  • Consistent messaging across devices
  • People-based insights that impact your business

Additional Information
Integrated Marketing Cloud
General Audience
Digital Marketer
High Tech
Session
1 hour