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Adobe Summit 2017

L3840 - Adobe Experience Manager integration with Adobe Analytics and Adobe Target

Session Speakers
Session Description

Content authors face growing demand to leverage data to improve the experiences they deliver and to build personalized content for an increasingly fragmented audience landscape. The new version of Experience Manager continues to deepen its integration with Adobe Marketing Cloud solutions and core services like Adobe Target, Adobe Analytics, and dynamic tag management (DTM). 

Learn how to:

  • Use and extend Context Hub to make your data available for Marketing Cloud solutions
  • Leverage DTM and Context Hub to track data with Adobe Analytics and send data to Adobe Target
  • Extend Content Insights for KPI-driven insights on content performance

This session is for a technical audience with some familiarity with Experience Manager.

Additional Information
Hands-on Labs
Advanced
Digital Marketer, DTM Developer, AEM Developer
n/a
Hands-On Lab
1h 30m