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Adobe Summit 2017

S3821 - Understanding and Applying Social Data to Improve Content Engagement

Session Speakers
Session Description

With so much tantalizing social data seemingly available, it’s hard for marketers to know how to apply it to a data-driven marketing approach. Even data availability from one social network to another is confusing. But through all this, your content remains a consistent factor – although the audience matters, your content quality continues to drive success. Learn to think about social as a broadcast channel and how to get the data you need to build audiences and loyalty.  

This session covers:

  • How to take control of the social data that you own
  • How content performance can influence future content development
  • Why you need to upend social marketing strategies to increase loyalty and capture audience segment data

Additional Information
Data-driven Marketing
Intermediate
Business Analyst, Social Marketer, Digital Marketer, Digital Analyst, Content Manager, Campaign Manager, Marketing Executive
n/a
Session
1 hour