This training will teach you how to use Adobe Analytics ad hoc analysis to drill down deep into your website traffic data. Ad hoc analysis goes beyond day-to-day analytics questions and allows you to explore hidden relationships between your reports. Take segmentation to the next level by applying virtually any segment to any report, revealing the segment's effect on site traffic, paths through your site and conversion. Query the entire data set with unprecedented speed and flexibility.
Prerequisites: It is HIGHLY recommended that you have already gone through the Reports & Analytics User training and Reports & Analytics Advanced Features & Tools before taking this course.