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Adobe Summit 2017

TRN20 - Optimize Digital Experiences Using Adobe Target - Mon

Session Speakers
Session Description

In this one-day course you will learn the core concepts and capabilities of Adobe Target to help you successfully run marketing activities on your site. You will learn how to create A/B and experience targeting tests using the Visual Experience Composer. As part of that process, you'll also learn how to create and use audiences for targeting and reporting purposes, and interpret report results. This course also covers auto-allocate tests, activity conflict resolution, expected behavior, troubleshooting, and strategies for improving your group's maturity as an optimization organization. 

Additional Information
General Audience
Preconference Training
8 hours