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Adobe Summit 2017

TRN16 - Organize and Build Profiles in Adobe Audience Manager - Mon

Session Speakers
Session Description

This one-day course provides you with a basic understanding of the functionality of a Data Management Platform (DMP). It describes how Audience Manager (as a DMP) gathers user data from all the available data sources, creates user profiles, audience segments, uses algorithmic modeling to target new users, and shows how profile merge rules are used to enable cross device targeting. Audience Manager creates reports to measure and optimize the effectiveness of the audience segments. It also introduces Audience Marketplace as a feature within Audience Manager to buy and sell data

Additional Information
General Audience
Preconference Training
8 hours