This course is a combined offering of two courses, delivered in a one-day course.
In Using Adobe Analytics and Shared Audiences with Adobe Target, you'll learn how to use Customer Attributes and the Marketing Cloud “People” core service, along with shared audiences from Adobe Analytics, to achieve a unified view of your customers across the enterprise. Use this complete customer view to drive more relevant experiences, leading to better engagement and improved ROI. In Automated Personalization, you'll learn how to use automated personalization to ensure that optimization efforts are increasing conversion and revenue. You will learn how to dynamically personalize content and offers to individuals using image and text offers, reporting groups, content exclusions, and control groups. This course assumes that users already have a fundamental working knowledge of Target Premium, including how to plan, build, and execute A/B activities. This course is suitable for regular users of Target Premium.