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Adobe Summit 2017
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S3945 - 10 steps to a successful DAM implementation

A DAM is only as successful as the structure around it. However, without the proper preparation, the complexity of a proper DAM implementation can be daunting. Tasks like standardizing metadata taxonomy or designating user roles quickly become overwhelming without an advanced plan in place. Avoid the headache and ensure that you know which steps to take to optimize your DAM implementation.

Join us for this webinar to learn about:

  • Why a well-structured implementation plan can lead to a more efficient DAM
  • How to lay the building blocks for a successful DAM implementation
  • Best practices from real-life DAM implementations
Yuji Nakagawa
S4748 - 4 myths about customer experience

This is the age of the customer. With AI and VR adding to our ever-expanding toolkit, customer experience (CX) has become an opportunity area that is ripe for innovation. Every company, it seems, is planning to enhance and expand their CX team, to the point where CX is being touted as both the next big thing and the last big thing!

This discussion will debunk the myths surrounding CX, and explore how it will come to overtake price and product as the core differentiators for brands. Idris Mootee, Global CEO of Idea Couture - a Cognizant Digital Business Company, and special guest Aaron Lenehan, Assistant Vice President, Experience Design at MetLife, will revisit the basic premises and practices of CX and discuss how they can still be relevant in the digital world.

By attending this session, your information is shared with Cognizant.

Idris Mootee
Aaron Lenehan
S4644 - A better experience starts with Experience Management

We live in an experience-driven world -- a world where the winners and losers in business are measured, not by goods and services, but by the experience they provide. Qualtrics' Head of Marketing, Kylan Lundeen, talks about the experience economy, what organizations can do to stay ahead, and why experience management has emerged as the new marketing.

Bryce Winkelman
S4828 - Accelerate marketing execution with Adobe Document Cloud

The one constant in marketing is that marketers are under tight deadlines. Adobe Document Cloud ensures that marketers can iterate and deliver essential marketing IP securely and quickly—plans, creative, budgets, you name it. Document Cloud includes Adobe Acrobat, the trusted PDF productivity workhorse for marketing and creative teams, powerful mobile apps, and Adobe Sign, the market-leading e-signing technology and now a key component of Adobe Experience Manager. 

Learn how:

  • Acrobat DC and Document Cloud can eliminate paper-based processes to drive marketing decision-making
  • Marketers can connect and collaborate with creatives, vendors, and clients
  • Adobe Sign can rapidly replace cumbersome paper-based processes to make customer onboarding part of a cohesive all-digital brand experience
Lori DeFurio
Lisa Croft
S4182 - Achieve personalization at scale with Adobe Campaign

Your customers expect deeply personalized and relevant experiences across channels. They see beyond superficial “insert name here" tactics. Whether you’re personalizing an email, a dynamic landing page, or mobile notifications, you need to create tailored, one-to-one experiences. Do this at scale by leveraging automation and Adobe Campaign’s rich data capabilities.

In this session, learn about:

  • Adobe Campaign inbound and outbound personalization capabilities
  • Leveraging customer preferences and behavior to send relevant, consistent communication across channels
  • Creating a single campaign with hundreds to thousands of variations to meet individual expectations
     

This session is for intermediate to advanced marketers familiar with email marketing, cross-channel marketing, and campaign management. 

Ben Tepfer
Jen Capstraw
S4190 - A contest: True tales of mind-blowing optimization

Wouldn’t you love to learn about the experiments that your counterparts run to optimize their websites, mobile sites, and mobile apps? Not just any experiments, though—the ones that drive out-the-roof RPV, amazing AOV, and inconceivably high conversion rates. You’re not the only one. We on the Adobe Target team thrive on hearing how you and other Adobe Target customers use the solution to power huge wins. Every year, in one form or another, we host a contest that uncovers standout optimization stories. This year, we’ve selected winning experiments submitted by five different customers who will describe what they tested, their results, and what they learned. 

Join our fun-filled session to:

•    Hear true tales of mind-blowing optimization experiments
•    Help choose the Grand Prize Winner
•    Get ideas on how to power up Adobe Target and experiment for yourself

Kevin Lindsay
S3871 - Acquire and retain mobile app users with attribution and deep linking

Getting users to download your app is just the start. Adobe goes further by  helping you acquire – and retain – high-value app users. Our acquisition capability ties campaigns to user behavior over time to optimize strategies and in-app experiences for your most valued users.

Learn how to:

  • Use Adobe’s simplified workflow to track paid, owned, and earned media campaigns

  • Understand which campaigns are driving downloads, conversions, lifetime customer value, and revenue

  • Engage new and returning users with deep linking
Chetan Prasad
Will Edmondson
Connie Kao
Damien Eckert
TRN22 - Ad Hoc Analysis - Mon

This training will teach you how to use Adobe Analytics ad hoc analysis to drill down deep into your website traffic data. Ad hoc analysis goes beyond day-to-day analytics questions and allows you to explore hidden relationships between your reports. Take segmentation to the next level by applying virtually any segment to any report, revealing the segment's effect on site traffic, paths through your site and conversion. Query the entire data set with unprecedented speed and flexibility.

Prerequisites: It is HIGHLY recommended that you have already gone through the Reports & Analytics User training and Reports & Analytics Advanced Features & Tools before taking this course.

Alex Clark
TRN09 - Ad Hoc Analysis - Sun

This training will teach you how to use Adobe Analytics ad hoc analysis to drill down deep into your website traffic data. Ad hoc analysis goes beyond day-to-day analytics questions and allows you to explore hidden relationships between your reports. Take segmentation to the next level by applying virtually any segment to any report, revealing the segment's effect on site traffic, paths through your site and conversion. Query the entire data set with unprecedented speed and flexibility.

Prerequisites: It is HIGHLY recommended that you have already gone through the Reports & Analytics User training and Reports & Analytics Advanced Features & Tools before taking this course.

Elsa Wright
S4340 - Adobe Analytics worst practices and how to avoid them!

Adobe Analytics is extremely powerful and helps you gain actionable intelligence about your customers. Knowing how to set it up to take advantage of all that power can be a challenge.  Analytics Demystified's Adam Greco, who has been associated with hundreds of Adobe Analytics implementations, provides tips and tricks to help you avoid making rookie mistakes when using Adobe Analytics and more generally about analytics programs. Learn from Adam's experience and some of the sharpest minds using Adobe Analytics.

In this session:

  • Discover the most common Adobe Analytics mistakes and how to avoid them
  • Enable your team to have a smoother Adobe Analytics setup so that you can focus on analysis not implementation
  • Learn more-efficient ways to use and implement Adobe Analytics

 

 

Adam Greco
L4284 - Adobe Audience Manager REST APIs for automated segmentation and activation

Learn about Adobe Audience Manager REST APIs and how to leverage them in your mobile and web applications to create and manage data elements programmatically. With the Adobe Audience Manager Data Management Platform (DMP) you can combine audience information on your visitors from different sources — from your site, your CRM systems, strategic partners, and third-party relationships. You can make these audiences actionable by sending the information to wherever you choose, whether it's your own systems for site customization or to ad networks for ad targeting.

Learn how to:

  • Implement Adobe Audience Manager REST APIs
  • Set up an API key for authentication
  • Work with a sample website that programmatically calls APIs for automated visitor segmentation and activation
Rafaat Hossain
S3920 - Adobe Campaign latest and greatest product innovations

Adobe Campaign is constantly evolving to anticipate our customers’ needs. We were the first to manage campaigns across email and direct mail. The first to personalize 1:1 direct mail. And the first to personalize 1:1 push notifications. Come and discover the next firsts for Adobe Campaign.

Learn about:

  • Key trends in cross-channel marketing that inspired innovations 
  • Recently added channels and features
  • Innovative use cases and integrations with the Adobe Marketing Cloud 

This session is for marketers of all levels. 

Bruce Swann
Stephane Bline
S3863 - Adobe Cloud Platform: The heart of Adobe Marketing Cloud

Everything starts with the Adobe Cloud Platform. Discover how the platform plays a role in the experience business, helping you identify, understand, and engage customers and deliver consistent, continuous, and compelling experiences that delight them at every turn. Find out exactly what we mean by platform, including what it is, where it’s heading, how you can get value now and in the future, and even how Adobe partners can get involved. Of course, we won’t just talk about it, but you’ll see it in action.

In this session, learn how:

  • Adobe’s data science framework dramatically improves the design and delivery of rich customer experiences
  • The platform increases the innovation and value of core services, powering up each solution in the Marketing Cloud
  • The Adobe Data platform lets you use all your data and supercharge it for maximum effect 
James Rivera
Dave McNamee
S4400 - Adobe Digital Insights top-10 predictions

Take a journey into the future with Ray Wang from Constellation Research and Digital Insights director Tamara Gaffney, who will make predictions courtesy of big data analysis. This year our crystal ball focuses on digital video, social media, advertising, mobile, and commerce trends. Take home a handful of insights to support your strategic plans, bolster your budget requests, and impress your co-workers with your ability to outsmart the competition. Because the more you know about trends today, the better you can plan for the future.

Key takeaways: 

  • Insights to align your organization with current trends
  • Where video, social media, and mobile are going 
  • How to wisely invest your 2017 marketing budget
Tamara Gaffney
Ray Wang
S4286 - Adobe Experience Manager and Adobe Campaign integration best practices

Are your content and email marketing teams working as effectively as they should? Email and web content are still the top-two leading ways to engage customers. Learn how to deliver amazing interconnected experiences and best practices of integrating Adobe Experience Manager and Adobe Campaign to get the most out of each tool.

This session covers:

  •     Email template development and creation workflows

  •     Personalization techniques and workflows to optimize the creation process

  •     Adobe Campaign form integration and sharing of profile data

Mark Szulc
L3840 - Adobe Experience Manager integration with Adobe Analytics and Adobe Target

Content authors face growing demand to leverage data to improve the experiences they deliver and to build personalized content for an increasingly fragmented audience landscape. The new version of Experience Manager continues to deepen its integration with Adobe Marketing Cloud solutions and core services like Adobe Target, Adobe Analytics, and dynamic tag management (DTM). 

Learn how to:

  • Use and extend Context Hub to make your data available for Marketing Cloud solutions
  • Leverage DTM and Context Hub to track data with Adobe Analytics and send data to Adobe Target
  • Extend Content Insights for KPI-driven insights on content performance

This session is for a technical audience with some familiarity with Experience Manager.

Krishna Selveraj
Jan Exner
Varun Venkataraman
S3985 - Adobe Experience Manager Rockstar: The top tips are here

Come hear from the winners of the first Experience Manager Rockstar contest. They share the digital experience tips, tricks, and project strategies that were voted the best of the year.

This year's hot talent discusses:

  • How Dixons Carphone gives their authors the ability to generate designs to be used in their AEM Mobile application.
  • Integrating AEM with other Adobe Marketing Cloud solutions using data layers powered by Sling Models.
  • Making sure all your developers generate consistent files during AEM development.
  • How Kaiser Permanente achieved their stringent approval requirements using AEM workflows.
  • Need a script to change existing production content? Sling Pipes to the rescue.

This intermediate session is for web, mobile, and digital marketers regardless of industry.

Darin Kuntze
Kaushal Mall
L4080 - Adobe Experience Manager search demystified

Understanding the Experience Manager Search capabilities and technical underpinnings is crucial for a robust, performant Experience Manager deployment. We go through an accelerated build of an Experience Manager Search component to showcase its many functionalities. You'll leave this lab with a sample best-practice code package and knowledge of how to implement and extend Experience Manager Search.

In this lab:

  • Examine the underlying search architecture, focusing on Oak’s Lucene indexes
  • Craft custom Lucene indexes designed to maximize business value using features such as full-text search, relevancy boosting, and custom metadata coverage
  • Explore developer tooling to identify issues with queries and provide optimization insights
David Gonzalez
Sean Schnoor
Daniel Gordon
S3942 - Adobe Experience Manager Sites: Top 10 innovations

Hear about the top 10 innovations for digital experience management coming in the next release of Experience Manager Sites 6.3. These features are must-haves for all organizations that want to be successful. We walk you through the new features and show you how you can get a leg up on today's constantly evolving landscape of digital transformation.

This session is for a general audience regardless of industry focus.

Irina Guseva
Cedric Huesler
TRN35 - Adobe Experience Manager v6.x Architect Workshop - D1

This two-day course is designed for Adobe Experience Manager Architects and Senior Developers to accelerate learning and understanding of recommended practices for AEM 6.2. Participants will gain knowledge of Adobe Experience Manager's architecture design, migration methodologies and recommended practices, and performance optimization. Collaborative exercises will challenge the participants, driving the creation of solution designs and applying them to implementation walk-throughs with their peers.  Note that Adobe strongly recommends interested students take one of the following as a pre-requisite for the Architect Workshop: Extend and Customize Adobe Experience Manager v6.x or Administer and Securely Maintain Adobe Experience Manager v6.x. 

Kathy Jo Nelson
TRN36 - Adobe Experience Manager v6.x Architect Workshop - D2

This two-day course is designed for Adobe Experience Manager Architects and Senior Developers to accelerate learning and understanding of recommended practices for AEM 6.2. Participants will gain knowledge of Adobe Experience Manager's architecture design, migration methodologies and recommended practices, and performance optimization. Collaborative exercises will challenge the participants, driving the creation of solution designs and applying them to implementation walk-throughs with their peers.  Note that Adobe strongly recommends interested students take one of the following as a pre-requisite for the Architect Workshop: Extend and Customize Adobe Experience Manager v6.x or Administer and Securely Maintain Adobe Experience Manager v6.x. 

Kathy Jo Nelson
S4608 - Adobe Marketing Cloud: Tips, tricks, and resources from the experts

Learn  from the Customer Care team experts how to maximize your toolkit for success with Adobe Marketing Cloud. Our Customer Care team understands customer needs and supports them every day. They'll share insider tips and tricks on how to make Adobe Marketing Cloud work for your company’s business. Get an insider's view of Adobe Marketing Cloud and its range of capabilities.

  Learn about:

  • Adobe Marketing Cloud and its various solutions and products, including managing permissions, visitor IDs, shared audiences, and dynamic tag management
  • How Customer Care can help with questions like how to adjust settings and make feature requests
  • The different sources where to find more information, like blogs, forums, and the knowledge base

This session is for admins of Adobe Marketing Cloud to maximize their toolkit for success. 

 

Jordan Davis
Chris Jensen
S4208 - Adobe Media Optimizer secrets to accelerate search performance

Do you know what it takes to be Media Optimizer All-Star? This session covers everything you wanted to know about Media Optimizer but were afraid to ask! We focus on some of its hidden gems that help you drive actionable insights and improve your marketing performance.

Learn how to:

  • Identify opportunities through tools like Advertising Insights
  • Take advantage of dimensional bidding, such as by device, location, time of day, or day of week)
  • Use advanced campaign management to automate building out search and PLA campaigns
  • Optimally allocate budgets based on aggregated and anonymized data
Joe Romero
David Dang
S4525 - Adobe Sensei Powers the Adobe Marketing Cloud

At the core of the Experience Business wave is the power of data, made available through trillions of customer interactions across. Yet data alone can only go so far. We need algorithms to continually learn from the data to create rich and seamless experiences for our customers. Adobe recently announced Adobe Sensei, a set of intelligent services built into the Adobe Platform and powers Adobe Marketing Cloud. Get introduced to its core concepts from artificial intelligence  and machine learning and how these technologies are already powering Adobe solutions. We'll explore the underlying technology stack that is used by Adobe's own AI researchers and engineers. 

P. Anandan
Pradeep Javangula
TRN14 - Adobe Target: Analytics, Shared Audiences, & Automated Personalization-Mon

This course is a combined offering of two courses, delivered in a one-day course.
In Using Adobe Analytics and Shared Audiences with Adobe Target, you'll learn how to use Customer Attributes and the Marketing Cloud “People” core service, along with shared audiences from Adobe Analytics, to achieve a unified view of your customers across the enterprise. Use this complete customer view to drive more relevant experiences, leading to better engagement and improved ROI. In Automated Personalization, you'll learn how to use automated personalization to ensure that optimization efforts are increasing conversion and revenue. You will learn how to dynamically personalize content and offers to individuals using image and text offers, reporting groups, content exclusions, and control groups. This course assumes that users already have a fundamental working knowledge of Target Premium, including how to plan, build, and execute A/B activities. This course is suitable for regular users of Target Premium.

Tamika Gordon
TRN13 - Adobe Target: Analytics, Shared Audiences, & Automated Personalization-Sun

This course is a combined offering of two courses, delivered in a one-day course.
In Using Adobe Analytics and Shared Audiences with Adobe Target, you'll learn how to use Customer Attributes and the Marketing Cloud “People” core service, along with shared audiences from Adobe Analytics, to achieve a unified view of your customers across the enterprise. Use this complete customer view to drive more relevant experiences, leading to better engagement and improved ROI. In Automated Personalization, you'll learn how to use automated personalization to ensure that optimization efforts are increasing conversion and revenue. You will learn how to dynamically personalize content and offers to individuals using image and text offers, reporting groups, content exclusions, and control groups. This course assumes that users already have a fundamental working knowledge of Target Premium, including how to plan, build, and execute A/B activities. This course is suitable for regular users of Target Premium.

Tamika Gordon
L4241 - Adobe Target Premium: Automated personalization and recommendations

These days, A/B testing by itself just isn't enough. Your customers demand relevant, rewarding, and engaging content and experiences all the time. To keep up with these experience-driven demands, you must personalize your digital experiences. Go further with personalization than ever before and tap in to the automation and data sciences capabilities of Adobe Target Premium. Learn how to become conversational with our primary data science algorithms, such as residual variance, lifetime value, random forest, content similarity, and collaborative filtering.

In this session:

  • Understand how to augment your Adobe Target implementation for powerful data sources, including customer attributes and product parameters for Adobe Target Recommendations
  • Launch a recommendations activity and automated personalization activity, and convert an A/B test
  • Learn when to use different flavors of personalization and how to leverage the entire Adobe Target technology stack to grow your business

 

Moses Maxen
Jason Hickey
L4240 - Adobe Target Standard: Conversion rate optimization

Become a conversion rate master, and supercharge your critical KPIs by testing and personalizing with Adobe Target. Adobe Target lets marketers, product owners, and developers execute A/B and multivariate testing (MVT) seamlessly across digital screens. We'll go under the hood to address how to implement Adobe Target with a single line of JavaScript code. Discover how Adobe's three-step guided workflow enables fast-paced iteration on experience testing and personalization.

In this hands-on lab:

  • Leverage the Visual Experience Composer to modify, move, hide, and show site elements
  • Interact with Adobe Marketing Cloud core services, such as shared audiences from Adobe Analytics to Adobe Target
  • Launch A/B, MVT, and experience targeting activities live in the user interface
 
Solomon Osiatynski
Siddharth Jain
S4202 - Advanced analysis with Adobe Analytics and R

Adobe Analytics provides a rich set of structured and unstructured data. You can uncover interesting insights by pulling data into R, an environment that allows you to explore the possibilities. We’ll demo some of the amazing things you can do when you pull data from Adobe Analytics into R and the types of advanced statistical analysis that you can perform on that data.

 

Learn about:

Getting data from Adobe Analytics into R using RSiteCatalyst and Data Warehouse

Combining and transforming data to create statistical models

Implementing the results of your statistical models into a Shiny R web application

Jessica Langford
Trevor Paulsen
Randy Zwitch
S4197 - Advanced tips and tricks to become an Adobe Campaign connoisseur

As the universe of channels, touchpoints, and devices continues to expand, cross-channel marketing grows more complex. This advanced session is designed for Adobe Campaign v6 users to maximize their investment through tips and tricks they can use right away in their current solution implementation.  This advanced session is for cross-channel marketers and campaign managers who are proficient in campaign management and digital marketing.

In this session, you will learn the business value and how to implement the following:

  • A/B testing
  • Form Posts to WebApps/JSSP
  • Triggers between Adobe Analytics, Adobe Campaign, and the Marketing Cloud Core Services
  • Offer integrations in Message Center
  • Others
Matthew Rawding
Mathieu Hannouz
S4543 - Advanced tips and tricks with the new dynamic tag management

Explore the new dynamic tag management (DTM) and its redesigned interface that exposes powerful and flexible new features. Get introduced to how to extend and customize the new DTM through extensions and APIs. To benefit most from this session, it’s recommended that attendees have previous hands-on experience working directly in DTM.

Key takeaways:

  • Navigate the new interface
  • Take advantage of new features
Jeff Chasin
Rudi Shumpert
S3913 - Advertising Insights Through Segmented Analytics

Struggling advertisers are overwhelmed with time-consuming manual processes and validation of scattered data sources. This limits budget accountability and channel growth. In contrast, successful advertisers establish a single source of truth and automate basic repetitive reports. This unites the analytics and advertising teams by making more time for advanced segmentation, scalable personalization, and reliable forecasting. Come learn how Adobe’s best advertising clients balance manual & automated approaches through freeform workspaces, shared segments, and ad customizers. We will show specific and actionable examples of ways Adobe’s integration between Analytics, Media Optimizer, and 3rd party partners can accelerate your advertising insights.

In this session, we cover:

  • How a single source of truth simplifies identification and targeting of valuable audience segments
  • How to refine campaigns and personalize creative based on the latest Adobe Analytics integrations and features
  • How to monitor and forecast performance to prove audience-focused advertising strategies are worthwhile
Chris Haleua
David Tzau
TRN07 - AEM Forms Overview - D1

This two-day course, taught by J.P. Terry, will provide an in-depth look at how AEM Forms can help your organization.  Topics include: Form Templates, Adaptive Forms, Responsive Forms, Themes, Client Libraries, Workflows, Database integration, Forms Portals, and AEM Designer and Workbench. Each student will receive a Student Guide based on J.P.'s upcoming Adobe Press book, AEM Forms (2017).  J.P. is the author of three other Adobe Press books including the best-selling Adobe LiveCycle Designer (2013).

James Terry
TRN08 - AEM Forms Overview - D2

This two-day course, taught by J.P. Terry, will provide an in-depth look at how AEM Forms can help your organization.  Topics include: Form Templates, Adaptive Forms, Responsive Forms, Themes, Client Libraries, Workflows, Database integration, Forms Portals, and AEM Designer and Workbench. Each student will receive a Student Guide based on J.P.'s upcoming Adobe Press book, AEM Forms (2017).  J.P. is the author of three other Adobe Press books including the best-selling Adobe LiveCycle Designer (2013).

James Terry
TRN29 - AEM Overview for Developers and System Administrators - D1

This two-day course is an overview of Adobe’s courseware for AEM Developers and AEM System Administrators. 

Day 1 covers the fundamentals of AEM: the interface, authoring environment, platform, and package manager utility.  It continues with topics from the Developer course, which include the fundamentals of building a custom AEM Website based on templates and components.  This session will provide an understanding of Sling rendering, template creation, adding and using components, implementing navigation, and creating dialog boxes. The day’s goal is to enable you to create and understand basic templates and structure components.

Day 2 looks into AEM as a System Admin, covering the admin interfaces, deployment of author and publisher instances, dispatcher installation and configuration, OSGi configuration, custom logging, replication agents, and setting user permissions. The day’s goal is to introduce you to the philosophy behind AEM and how to administer content using ready-made templates.

Iain Maguire
TRN31 - AEM Overview for Developers and System Administrators - D1Sun

This two-day course is an overview of Adobe’s courseware for AEM Developers and AEM System Administrators. 

Day 1 covers the fundamentals of AEM: the interface, authoring environment, platform, and package manager utility.  It continues with topics from the Developer course, which include the fundamentals of building a custom AEM Website based on templates and components.  This session will provide an understanding of Sling rendering, template creation, adding and using components, implementing navigation, and creating dialog boxes. The day’s goal is to enable you to create and understand basic templates and structure components.

Day 2 looks into AEM as a System Admin, covering the admin interfaces, deployment of author and publisher instances, dispatcher installation and configuration, OSGi configuration, custom logging, replication agents, and setting user permissions. The day’s goal is to introduce you to the philosophy behind AEM and how to administer content using ready-made templates.

Lee Klement
TRN30 - AEM Overview for Developers and System Administrators - D2

This two-day course is an overview of Adobe’s courseware for AEM Developers and AEM System Administrators. 

Day 1 covers the fundamentals of AEM: the interface, authoring environment, platform, and package manager utility.  It continues with topics from the Developer course, which include the fundamentals of building a custom AEM Website based on templates and components.  This session will provide an understanding of Sling rendering, template creation, adding and using components, implementing navigation, and creating dialog boxes. The day’s goal is to enable you to create and understand basic templates and structure components.

Day 2 looks into AEM as a System Admin, covering the admin interfaces, deployment of author and publisher instances, dispatcher installation and configuration, OSGi configuration, custom logging, replication agents, and setting user permissions. The day’s goal is to introduce you to the philosophy behind AEM and how to administer content using ready-made templates.

Iain Maguire
TRN32 - AEM Overview for Developers and System Administrators - D2Mon

This two-day course is an overview of Adobe’s courseware for AEM Developers and AEM System Administrators. 

Day 1 covers the fundamentals of AEM: the interface, authoring environment, platform, and package manager utility.  It continues with topics from the Developer course, which include the fundamentals of building a custom AEM Website based on templates and components.  This session will provide an understanding of Sling rendering, template creation, adding and using components, implementing navigation, and creating dialog boxes. The day’s goal is to enable you to create and understand basic templates and structure components.

Day 2 looks into AEM as a System Admin, covering the admin interfaces, deployment of author and publisher instances, dispatcher installation and configuration, OSGi configuration, custom logging, replication agents, and setting user permissions. The day’s goal is to introduce you to the philosophy behind AEM and how to administer content using ready-made templates.

Lee Klement
S4648 - Air Transat: Taking personalization to new heights with Adobe Campaign

Air Transat, one of the largest integrated tourism companies in the world and the leader in Canada’s holiday travel industry, specializes in air transportation, accommodations, travel packaging, and distribution. Both Air Transat and Transat Vacations use personalization to increase their sales and reputation from email marketing campaigns. 

Hear from Christophe Robert, CRM director for Air Transat, on how he and his team:

  • Use Adobe Campaign to target 20% of Canadians with millions of emails each year
  • Leverage dynamic content and web analytics to send 6,000+ personalized versions of each email campaign 
  • Execute campaigns in 10 languages, across 14 countries, while containing customer fatigue and preventing churn
Stephanie Maziol
Christophe Robert
S4160 - Analytic power-up: New implementation standards to get to the next level

Analysis Workspace has changed the game for analysts, the same way Mario changed the game for gaming. You can now path eVars, change allocations on the fly, and use metrics, segments, and dimensions interchangeably. With all these changes to the way data is analyzed, it's time to rethink how to plan an Adobe Analytics variable map (SDR). Join our analytics evangelist and principal analytics consultant who put together a new set of best practices for implementation plans that align with all this new power that resides within the tools. Think of it as the Game Genie for your analytics data!
 
Learn how:

  • List props and list vars are like 1-ups
  • DTM can be better integrated into your solution design for Fire Flower power
  • Props and merchandising eVars still provide value like 100 coins

This session is valuable to all users of Adobe Analytics, especially those familiar with implementation details.

 

Eric Matisoff
Susan Vertrees
S3867 - Analytics Idol 2017: Top tips & tricks

The winners of our popular annual Analytics Idol competition share their tips, tricks, and power strategies. Discover why these contestants were voted the best of the year. And information on how to enter your own tips will be available soon!

Today’s hot new analytics talent share:

  • Out-of-the-box thinking on data analysis to optimize your business results
  • Real-world examples that address challenging analytics questions
  • Innovative practices and strategies to get your digital assets singing

This intermediate session is for web and digital analysts in all industries.

Eric Matisoff
Robert Adams
Brad Millett
Hila Dahan
Prolet Miteva
David Bressler
S3870 - App addiction: How to drive user engagement with mobile app messaging

Many apps are used only a few times after download. Mobile messaging, when done right, can reverse this trend by driving users to continually use your app. Adobe provides the tools to create and deliver powerful in-app and push messages.

Learn how to:

  • Use Adobe Analytics and the mobile core service to create, deliver, and optimize in-app and push messages for your audience segments

  • Use messaging to drive interaction and discovery while users are inside of your app

  • Drive traffic back into your app with relevant and targeted notifications

Brandon Poyfair
Michael Antognoli
S3917 - Attribution revolution: Moving beyond paid to customer journey attribution

Traditionally, marketing attribution has focused exclusively on measuring the impact of top-of-the funnel paid media while ignoring valuable interactions along the customer’s journey to success. Customer journey attribution provides a holistic understanding of the impact and value of each interaction, leading to a clearer picture of your customer and higher impact marketing opportunities. This session will show analysts how to move beyond paid-only with Customer Journey Attribution.
 
In this session:

  • Learn how to move beyond paid-only attribution
  • Account for the entire customer journey in your attribution
  • Take home seven analyses, including specific steps and real-world case studies

 

John Bates
Patrick Brown
S3923 - Audience activation: Reach more of your customers

Having a large customer base is fantastic, but reaching them effectively across channels and devices can be challenging. Do you find that the match rates between your audiences and inventory sources are low? Are customers falling out of visibility because they jump across devices or clear their cookies? Learn how you can target your customers more effectively and efficiently, allowing you to reach a much larger audience and deliver them relevant and connected experiences.

Learn about:  

  • Why match rates vary across different technologies and inventory sources
  • How you can increase both match rates and cookie longevity
  • How to deliver targeted media campaigns across channels and devices, without breaking the bank
 
Charles Sherman
Mindy Oliver
Jake Powell
S3904 - Audience Manager & Adobe Analytics: Your data management power couple

With customer data stored across multiple marketing systems, such as ESP, CRM, DSP, and POS, silos develop in terms of marketing messages and team KPIs, ultimately compromising a consumer’s experience with your brand. But these additional marketing systems are not going away because each has its own advantages for powering and activating your brand. Rather, the focus needs to shift into organizing this treasure of first-party data at its core.

In this session, learn about:

  • Implementation – Build a foundation for a data-driven practice that is future proof
  • Customer acquisition – Find new customers based on your existing first-party data assets
  • Demonstration – Delve into 10 advanced tricks to get your data to market fast
Doug Moore
S4201 - Audience Marketplace: Programmatic access to second- and third-party data

Audience Marketplace, a feature within Adobe's data management platform (DMP), lets data providers and buyers self-execute deals with minimum effort. It offers specialized features that vary depending on your role as a data buyer or data seller. You can even be a buyer and a seller at the same time. And if you thought that this couldn’t get any better, Audience Marketplace also takes care of contracts, billing, and payments between data providers and sellers.

In this session:

  • Review data basics to better understand your data assets
  • Learn how Audience Marketplace provides brands with a seamless experience when buying and activating second- and third-party data
  • Understand key use cases for augmenting your first-party data with additional data sources
Becky Siegel
Michael Aburas
Richard Phillips
S4640 - Beating the industry by breaking down silos and staying on brand

You have your data team and you have your marketing team, but one plus one does not necessarily equal “data-driven marketing.” When your CMO gives you a never-been-tested business directive without data to back it up, what is your next move? Where do you start? Using Adobe Media Optimizer and its connected marketing stack solutions allows you to understand the full potential of your company’s data to cultivate your own best practices. Ensuring that all teams can speak the same language produces results that transcend generic industry trends without losing the humanity in your company’s data-driven marketing.

In this session, we cover:

  • The importance of identifying a single source of cross-channel truth and how to get there
  • Applying Adobe Media Optimizer insights for more than just bid management and using simulations to direct strategy
  • Impactful data visualization and identifying when metrics might be playing tricks on you
Lana Silva
Dustin Vegas
Paul Langtry
S4193 - Become a customer caddy: Optimize and personalize for authenticated users

Optimizing and personalizing for anonymous visitors yields huge wins, including greater acquisition through email and offsite campaigns and landing pages, better engagement from personalized offers and recommendations, and increased conversions. You want to extend these capabilities to your authenticated users beyond marketing efforts to provide exceptional customer service, promote mobile features, or improve customer satisfaction, retention, and loyalty. You want to become your customers’ “caddy,” delivering what they need before they need it. But how can you do this in a way that builds rather than jeopardizes the customer relationship?

In this cross-industry panel discussion, learn how companies who effectively personalize in the authenticated space:    

  • Handle sensitive information from a security and best practices perspective for deeper personalization and reporting
  • Use personalization respectfully to grow customer relationships in the authenticated space
  • Increase adoption of services and explore new personalization methods without disrupting customer experiences 
Drew Burns
Jenna Bentley
Lee Carson
Matt Spragins
S3864 - Becoming an experience business, a true story with AT&T

Adobe Marketing Cloud can help you become an experience business. That sounds awesome, but how? AT&T is re-engineering its organization and leveraging the full power of Marketing Cloud to delight it customers, achieve its business goals, and maybe even make the world a better place. Hear how AT&T laid the ground work for a digital transformation on its journey to becoming an experience business. Find out how you can do the same for your organization.

Learn how to:

  • Leverage technology to create the perfect customer experience
  • Choose the appropriate technology for the platform
  • Re-engineer your organization to become an experience-led business
Dave Bilbrough
Shawn Martin
S4680 - Best practices to avoid common Experience Manager implementation pitfalls

Sidestep common pitfalls with your Adobe Experience Manager implementation by gaining insights from our Customer Care team who understand where customers struggle and how to avoid it.

 In this session, you'll walk away with:

  • A checklist for planning an Experience Manager Assets implementation

  • Mandatory maintenance tasks to perform on your Experience Manager environments

  • Best practices for scalability vs. high availability with your Experience Manager implementations

  • Best practices to leverage the Customer Care teams

This session is for passionate Experience Manager developers, geeks who maintain Experience Manager environments, and Experience Manager implementation partners.

Ameeth Palla
Varun Mehrotra
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