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Adobe Summit 2017

Siping Roussin

Director of Digital Analytics , MetLife

Speaker Bio

Siping Roussin is the director of global digital analytics at MetLife. She is task to build the digital analytics practice that is evolving MetLife’s digital data collection from point solutions to a business as usual, data layer driven approach for every digital property being released. In addition to digital analytics, she’s also responsible for driving innovation and building a shared service around personalization, VoC and Social. Previous to MetLife, she was at Lenovo building their digital analytics organization spending time on the innovation and optimization side in eComm and Marketing and then transitioning to customer support to focus on self-service and call deflection.

Speaker Sessions