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Adobe Summit 2017

Michael Halbrook

Sr. Manager, Consulting , Adobe

Speaker Bio

Michael is a Senior Manager in Adobe Consulting, where he helps lead the business consulting team providing digital strategy and digital marketing services to Adobe customers.

Through the years, he has led and managed teams in some of the most high-growth and forward-looking areas of Adobe Consulting and led the Adobe Retail and Travel Consulting practices in the Americas.

In 2015, Michael released his first eBook, The Analyst’s Manifesto, a call-to-arms for the modern Digital Marketing Analyst. He has presented with 10 customers at 8 Summits in the Americas and EMEA and has judged the Adobe Digital Analytics Competition twice.

Michael was a Senior Business Consultant and team lead with Adobe Analytics for years, helping to create and lead many best practice solutions related to multi-channel analysis and attribution.. His 20-year career has been focused on encouraging, creating & measuring digital experiences. He started as an on-air talent and the online director at three radio stations in St. Louis, then moved on to start his own dotcom. Later, after three years as a senior interactive project manager at St. Louis’s largest media production facility, Michael spent three years at Omnicom’s Rodgers Townsend, responsible for strategy & execution of digital marketing programs for AT&T and Anheuser Busch.

Michael resides in St. Louis, Missouri with his wife, four sons, and (female) puppy.

Speaker Sessions