Joe Sanders is Director of Digital Marketing Experiments at Comcast, one of the nation’s largest video, high-speed Internet and phone providers. In this role, he oversees Comcast’s digital testing & optimization practice which utilizes A/B and multivariate testing across channels to improve the customer experience. Joe has held various roles in building Comcast’s digital business including management of segmentation and personalization programs and implementation of web analytics, data management and testing platforms.Prior to Comcast, Joe managed digital marketing efforts for Penn State University where he developed online marketing strategies and utilized tactics such as lead generation, email marketing, organic search, paid search and online display advertising. Joe holds an MBA from Penn State University and a bachelor’s degree from Cedarville. Joe enjoys travelling with his wife Shannon and spending time with their two boys.